WHY CLEAN AIR Appropriate levels of oxygen are vital to support cell respiration. Oxygen plays an important role in the energy metabolism of living organisms. WHY WATEROur bodies are 75% to 80% water. Proper hydration with the purest water is essential. User Experience WHY WHOLE FOODS Plant based foods replenish the body with nutrients which maintains a healthy lifestyle. VIsual Design WHY DETOXDetoxifying is essential given the environmental toxins our body accumalates daily.